To help reframe the way people think about Africa, we created a platform that displaces the hate surrounding the racial slur “Go Back To Africa”.
The Pride flag reimagined as a dynamic data-visualization of the world’s LGBTQ laws and social sentiment.
In a cluttered landscape of app launches, we leveraged McDonald’s instantly recognizable iconography in a fresh, beautiful and relevant way.
To mark the 60th anniversary of the Hofmeister Kink, a visual design element introduced in 1962 and featured on virtually every BMW model since, we developed a first-of-its-kind, Artificial Intelligence (AI)-driven platform. HofmeisterKink.com enables BMW owners and enthusiasts to discover and experience roads that are shaped like the unique ‘kink’ design, all 56,000 of them.
Publicly Traded is a stock-market inspired, e-commerce platform for LifeStyles that uses compelling data visualization and an engaging discounting mechanic to create value for customers – inspiring them to provide their email address and phone number for future communication. Because STIs, like stocks, are Publicly Traded.
In an era where it seems impossible to be off your phone even for a second, in this 2016 campaign for distracted driving, we focused on those seconds.
“me too” Act Too was designed to make the work of interrupting sexual violence accessible to everyone. 100s of aggregated actions, discoverable through to-do lists, filters and a recommendation engine backend. Each act taken then written to a permanent archive of events on the public blockchain, so it can never be silenced, altered or erased.
Despite the ongoing success of the Our Food. Your Questions. platform, McDonald's was still plagued by one of the most viral controversies in its history. Here's how we busted a global myth about McDonald's Chicken McNuggets.
As the official coffee sponsor of TIFF, we needed to show film buffs we're not just really into coffee, but also really into film. Inspired by director's commentary, we went beyond the surface level of a scene with employee commentary.
At the heart of the food brand, President's Choice, is a dedicated and innovative group of Chefs and Product developers that create, source and develop the food that makes the brand so unique. So for a new generation of consumers that care so much about where their food comes from, we shined a light on these real people through a series of documentary style TV commercials and content.
These spots for Kol Kid proved that tech toys can’t always fulfill the joy of simple toys.
In Canada, drivers approach buying winter tires as a safety precaution, and winter tire advertising generally focuses on stopping distance. This DM piece took a different and very BMW approach to winter tires, by highlighting their performance capabilities. We brought this dynamic driving idea to life with a perforated pull-tab that mimics a BMW driving and cornering effortlessly through snow. We then created custom posters capturing the same notion that were distributed to dealerships.
In these custom pre-roll videos, we hijacked the play button to remind parents that McDonald's is the one place kids can play with their food.
This Gold winner in the Experiential Category proposed that OCAD University's Digital Futures program become the first program in Canada to provide a truly, open source curriculum. Leveraging the iconic building’s QR-code-like façade, potential students would be invited to scan and unlock the full content of individual classes. The mobile site, only would invite users to visit the school where they could scan the actual building for the entire curriculum. Students could see for themselves that from philosophy to architecture, Digital Futures was the absolute embodiment of creative, digital innovation.
